Halcyon Software
Challenge: A growing SaaS company with strong products but zero customer proof content. Sales team closing later-stage deals manually because there was nothing to send prospects during the research phase.
Approach: Produced three in-depth case studies from customer interviews -- each between 900 and 1,400 words, with measurable outcomes, direct customer quotes, and implementation timelines.
Northbridge Consulting
Challenge: A boutique consulting firm invisible in their market despite genuinely differentiated methodology. Principals had strong ideas but no time to write or confidence in how to position them for external publication.
Approach: A 12-article series over 8 months -- a mix of LinkedIn long-form posts, submitted articles for industry publications, and pillar posts on their blog. Each piece built from structured interviews with the principals.
Meridian Medical Devices
Challenge: A medical device company with an email list of 3,200 practitioners receiving newsletters with an average 12% open rate. Content was primarily product news and had not changed format in 3 years.
Approach: Restructured the newsletter format from product updates to clinical insights -- educational content practitioners actually wanted to read, with product content integrated naturally where relevant.
Beacon Analytics
Challenge: A data analytics platform had added 42 new features and the feature copy on their website was either missing or carried over from a previous product version. Prospects were reporting confusion in demos about what was available.
Approach: Rewrote all 42 feature descriptions with consistent structure: the problem the feature solves, how it works in one sentence, and who benefits. Copy guide written alongside so the team could maintain consistency.
Riverstone Law Group
Challenge: A litigation-focused law firm with 1,100-person email list and a newsletter that went out sporadically, had no consistent topic angle, and had been written by different team members with different tones.
Approach: Restructured as a monthly legal insight newsletter -- one topic per edition, written for business owners and executives rather than legal professionals. Firm news integrated only where genuinely relevant.
