The B2B email newsletter is one of the most underused relationship tools available to companies. Buyers do not make decisions the moment they find your company. They research over weeks or months, return to sources they trust, and when they are ready to act, they go back to the names they have been reading. A newsletter that people look forward to puts you in that position.
The mistake most B2B newsletters make is treating the newsletter as a delivery mechanism for company news. Product updates, awards, conference attendances, team announcements. Subscribers did not sign up for a company bulletin. They signed up because they expected something useful. When the newsletter does not deliver that, they stop opening it.
We write newsletters with a specific reader value in mind: what is the subscriber getting from this that they could not get by skipping it? That value usually comes from analysis, insight, curation, or a perspective on something happening in the space. Company news gets woven in where it is genuinely relevant.
Our newsletter service includes the editorial direction (what are we writing about this month), the writing (full copy from introduction to close), and the formatting guidance for your email platform. We do not manage the email platform or handle sending, but we work with whatever you use.
Ongoing retainer arrangements for monthly or bi-weekly newsletters are available and priced separately from one-off projects.
- Monthly newsletter copy (600-900 words)
- Subject line and preview text (3 variants)
- Editorial angle and hook planning
- Company news integration where relevant
- Call-to-action guidance
- 2 revision rounds
- Email platform formatting guidance
- Open rate tracking recommendations