Press Releases Written to Get Picked Up, Not Just Published.

A press release that does not get picked up is a waste of everyone's time. The reason most press releases are not picked up is not the distribution platform -- it is the writing. Journalists receive hundreds of press releases. The ones they use are the ones that give them a complete, usable story without making them work for it.

We write press releases from the journalist's perspective first: what is the actual news here? Why does it matter to this publication's readers? What context is needed? We include the business angle and the human detail in the right proportions for each announcement type.

The types of announcements we handle include: funding and investment rounds, product launches and major feature releases, executive and leadership appointments, strategic partnership and distribution agreements, industry awards and recognitions, and event and conference announcements.

Each press release we deliver includes three components: the main release formatted per AP Style and newswire requirements, a short pitch email template for direct journalist outreach, and a social media adaptation (LinkedIn post and short-form text for X/Twitter).

We also advise on distribution strategy -- which newswires make sense for your announcement, which specific journalists to pitch based on their recent coverage, and what timing maximizes pickup potential. We do not handle the distribution itself, but we brief you thoroughly on how to execute it.